Kosakata Bahasa Inggris: Kata-Kata yang Menjual
Skill Copywriting29 kata dan frasa dengan arti dan contoh kalimat
Menulis headline dan hook yang menghentikan scroll, CTA yang bikin orang klik, serta memilih tone of voice dan power words yang tepat. Semuanya tanpa clickbait dan tanpa klaim palsu.
Daftar kosakata
| Kata / frasa | Arti | Contoh kalimat |
|---|---|---|
| headlinekata benda | judul utama | Spend more time on your headline than on anything else. |
| subheadlinekata benda | subjudul (penjelas di bawah headline) | The subheadline explains how the product works. |
| hookkata benda | pemikat di kalimat pertama | A good hook makes people stop scrolling. |
| curiositykata benda | rasa penasaran | Use curiosity, but always deliver the answer. |
| specifickata sifat | spesifik, rinci | "Ready in 3 minutes" is more specific than "fast". |
| scroll-stoppingkata sifat | bikin berhenti scroll | We need a scroll-stopping first line. |
| clickbaitkata benda | judul jebakan yang menipu | Clickbait gets clicks but loses trust. |
| A/B testkata benda | uji dua versi untuk melihat mana yang lebih efektif | Let's A/B test these two headlines next week. |
| even ifkata sambung | bahkan jika, meskipun | Learn to pitch in English, even if you get nervous. |
| call to actionkata benda | ajakan bertindak | Put your call to action above the fold. |
| buttonkata benda | tombol | Change the button text to "Start My Free Trial". |
| microcopykata benda | teks kecil pendukung di antarmuka/tombol | The microcopy under the button says "Cancel anytime". |
| frictionkata benda | hambatan/keraguan yang memperlambat aksi | A long form adds friction. |
| risk-freekata sifat | tanpa risiko | Try it risk-free for 14 days. |
| money-back guaranteekata benda | garansi uang kembali | We offer a 30-day money-back guarantee. |
| up topreposisi | hingga (maksimal) | Get up to 30% off selected tours. |
| reservekata kerja | memesan/menyisihkan tempat | Reserve your table for Friday night. |
| limitedkata sifat | terbatas | Seats are limited to 40 per batch. |
| add to cartfrasa | masukkan ke keranjang | Tap "Add to Cart" to choose your grind size. |
| tone of voicekata benda | gaya/nada bicara brand | Our tone of voice is warm and simple. |
| brand voicekata benda | kepribadian bahasa brand | Every caption should match our brand voice. |
| power wordkata benda | kata pemicu emosi/aksi | "Free" is one of the strongest power words. |
| sensorykata sifat | berkaitan dengan pancaindra | Use sensory words to describe food. |
| savorykata sifat | gurih | These chips are savory with a hint of lime leaf. |
| velvetykata sifat | lembut seperti beludru | Enjoy a velvety oat latte. |
| exclusivekata sifat | eksklusif, khusus | Get exclusive prices as a member. |
| consistentkata sifat | konsisten | Keep your tone consistent across all channels. |
| overpromisekata kerja | berjanji berlebihan | Never overpromise in your product copy. |
| on usidiom | gratis dari kami (kami yang bayar) | Your next coffee is on us. |
Setelah menguasai kosakata ini, kamu bisa:
- Bisa menulis headline dan hook dengan formula siap pakai (How to, angka, pertanyaan, "even if")
- Bisa membuat CTA yang spesifik, lengkap dengan microcopy yang mengurangi keraguan
- Bisa menjaga tone of voice brand dan mengganti kata lemah dengan kata yang spesifik dan sensorik
Panduan lengkap
- Headline & HookHeadlines & Hooks
- Ajakan Bertindak (CTA)Calls to Action (CTA)
- Tone of Voice & Power WordsTone of Voice & Power Words
Latihan langsung, gratis
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