Presentasi Bahasa Inggris: Pitch 60 Detik

Presentation SkillsThe 60-Second Pitch

Setelah lesson ini kamu bisa menyusun dan menyampaikan pitch 60 detik tentang produk, ide, atau dirimu sendiri dengan struktur Hook → Problem → Solution → Proof → Ask.

Struktur pitch 60 detik

Pitch 60 detik berguna di banyak situasi: memperkenalkan produk ke klien, mengusulkan ide ke atasan, berkenalan di acara networking, sampai wawancara kerja. Enam puluh detik itu cuma sekitar 130–150 kata, jadi setiap kalimat harus punya tugas.

ANALOGI GOGO

Host live shopping yang jualan power bank membuka dengan pertanyaan, "Siapa yang HP-nya pernah mati pas mau pesan ojol?", lalu menyebut masalahnya. Setelah itu dia menunjukkan produknya, memberi bukti (terjual sepuluh ribu, rating 4,9), dan menutup dengan ajakan yang jelas: checkout sekarang. Semua itu selesai kurang dari semenit. Pitch-mu memakai urutan yang sama: hook, problem, solution, proof, lalu ask.

Bagian	Waktu	Template
Hook	±5 detik	Did you know that…? / Imagine…
Problem	±10 detik	Many [people] struggle with…
Solution	±15 detik	That's why we created [X], a [type] that helps [who] [do what].
Proof / Benefit	±15 detik	Since [time], we have… / Unlike [others], we…
Ask (CTA)	±10 detik	We're looking for… / I'd love to…
Thanks	±5 detik	Thank you. / I'd love to tell you more.

Tips:

Satu pitch, satu pesan utama. Tanya dirimu: kalau audiens cuma ingat satu kalimat, kalimat mana yang kamu mau? Pastikan kalimat itu ada, dan ucapkan pelan-pelan.

Template pitch produk/ide (isi titik-titik)

Salin template ini, ganti bagian dalam kurung siku, dan draft pitch-mu sudah jadi. Contoh di bawahnya satu pitch utuh, sekitar 100 kata, jadi masih ada ruang untuk jeda dan penekanan.

Did you know that [surprising fact]? Many [target users] struggle with [problem]. That's why we created [name], a [product type] that helps [who] [benefit]. Unlike [alternative], [name] [unique point]. Since [time], we have [result with number]. We're looking for [ask]. Thank you.

Did you know that small restaurants in Indonesia throw away about 20 percent of their food?Hook: fakta mengejutkan
Most owners simply guess how much food to prepare each day.Problem
That's why we created SisaNol, an app that predicts how many customers will come, so restaurants cook only what they need.Solution
Unlike big software systems, SisaNol works on a normal phone and costs less than a bowl of bakso per day. Since our launch in Yogyakarta, our 50 partner restaurants have cut food waste by half.Proof / Benefit
We're looking for a partner to help us expand to Jakarta. Thank you, and I'd love to show you a quick demo.Ask + Thanks

Pitch diri sendiri (personal elevator pitch)

Versi ini kamu pakai saat networking, wawancara, atau perkenalan di acara kantor. Fokus pada apa yang kamu bantu atau hasilkan, bukan sekadar jabatan. "Saya staf marketing" mudah dilupakan, sedangkan "saya membantu brand kecil menaikkan penjualan" membuat orang ingin bertanya lebih lanjut.

Hi, I'm [name], a [role] with [X] years of experience in [field]. I help [who] [do what / get what result]. Recently, I [achievement with a number]. I'm currently looking for [goal / opportunity].

Hi, I'm Rina, a digital marketer with five years of experience in e-commerce.Halo, saya Rina, digital marketer dengan lima tahun pengalaman di e-commerce.
I help small brands grow their sales on social media.Saya membantu brand kecil meningkatkan penjualan di media sosial.
Recently, I helped a local batik brand double its online sales in six months.Baru-baru ini, saya membantu brand batik lokal menggandakan penjualan online dalam enam bulan.
I'm currently looking for a role in a regional marketing team.Saat ini saya mencari posisi di tim marketing regional.

Kesalahan umum: I am graduated from Universitas Gadjah Mada. → I graduated from Universitas Gadjah Mada.

Graduate adalah kata kerja biasa, sama seperti work atau study: I graduated from…, tanpa am atau was. Kesalahan ini sering sekali muncul di perkenalan diri dan CV.

Bahasa yang menjual & cara latihan

Klien tidak membeli fitur, mereka membeli manfaat. Sambungkan keduanya dengan frasa seperti which means atau so you can, dan pakai kata kerja yang kuat: save, cut, grow, solve, launch, double.

Cara latihannya: tulis draft, potong sampai sekitar 140 kata, latih lima kali dengan timer, rekam, lalu perbaiki bagian yang masih terlalu cepat.

The app sends automatic reminders, which means you never miss a payment.Aplikasi mengirim pengingat otomatis, yang artinya Anda tidak pernah telat bayar.
We deliver in two hours, so you can restock before the lunch rush.Kami mengirim dalam dua jam, jadi Anda bisa menambah stok sebelum jam makan siang yang ramai.
This helps your team save about five hours a week.Ini membantu tim Anda menghemat sekitar lima jam seminggu.

Kesalahan umum: Our product can make your work more easier. → Our product makes your work easier.

Easier sudah bentuk perbandingan, jadi more tidak perlu ikut. Makes juga lebih meyakinkan daripada can make, karena kamu menyatakan hasil, bukan kemungkinan.

Tips:

Akhiri pitch dengan ask yang spesifik: "Can we schedule a 15-minute demo next week?" lebih kuat daripada "Please consider our product."

Contoh presentasi yang bisa kamu tiru

Situasi:

Final challenge! Susun dan rekam pitch 60 detik (±130–150 kata). Pilih salah satu: (a) produk/layanan perusahaanmu untuk calon klien, (b) ide perbaikan di kantor untuk atasanmu, atau (c) dirimu sendiri untuk acara networking. Pakai struktur Hook → Problem → Solution → Proof → Ask → Thanks. Latih dengan timer sebelum merekam.

Did you know that our sales team spends almost ten hours a week writing reports? That's more than one full working day. Many of them struggle with copying the same numbers from three different spreadsheets. That's why I'd like to propose a simple dashboard that collects all our sales data in one place and creates the weekly report automatically. Unlike our current process, it updates every hour, which means managers always see the latest numbers. Last month, I tested it with the Surabaya team. They cut their reporting time from ten hours to two hours a week, and they made zero copying mistakes. So, I'm asking for two things: approval to use it with all regional teams, and one day of support from IT. Can we discuss this in our meeting next Monday? Thank you.

Cek sebelum kirim:

Dibuka dengan hook (Did you know…? / Imagine…)
Masalah dan solusi jelas (Many… struggle with… / That's why…)
Ada bukti atau manfaat dengan angka (Since… we have… / which means…)
Ditutup dengan ask yang spesifik + thank you
Durasi 50–65 detik, pelan, dengan jeda sebelum angka dan ask

Kalimat untuk dilatih

Hi, I'm Rina, a digital marketer with five years of experience in e-commerce. I help small brands grow their sales on social media. Recently, I helped a local batik brand double its online sales in six months.

Kosakata penting

Kata / frasa	Arti	Contoh kalimat
pitchkata benda	presentasi singkat untuk meyakinkan/menjual	She gave a great pitch to the investors.
elevator pitchkata benda	pitch super singkat (±30–60 detik)	Prepare an elevator pitch for the networking event.
struggle withfrasa	kesulitan dengan	Many small shops struggle with stock management.
unlikepreposisi	tidak seperti, berbeda dengan	Unlike other apps, ours works offline.
expandkata kerja	memperluas (usaha)	We plan to expand to Surabaya next year.
benefitkata benda	manfaat	The main benefit is that it saves time.
which meansfrasa	yang artinya	It's automatic, which means fewer mistakes.
investorkata benda	investor, penanam modal	We're meeting two investors on Thursday.
graduate (from)kata kerja	lulus (dari)	I graduated from ITB in 2020.
experiencekata benda	pengalaman	I have six years of experience in logistics.

Ringkasan

Pitch 60 detik = ±140 kata: Hook → Problem → Solution → Proof → Ask → Thanks.
Ubah fitur jadi manfaat dengan "which means…" atau "so you can…", dan pakai angka sebagai bukti.
Personal pitch: "I'm…, a… with… years of experience. I help… Recently, I…" Jangan lupa: I graduated, bukan I am graduated.

Latihan langsung, gratis

Latih langsung di aplikasi: soal dengan pembahasan, rekam suaramu, dan cek tulisanmu dengan Gogo Check. Gratis, bisa offline.

Buka latihan di aplikasi