Contoh Percakapan Bahasa Inggris: Negosiasi dengan vendor kemasan

B2Negotiating with a packaging vendor

Situasi: Rapat di kantormu di Bandung dengan Kevin, sales manager asal Singapura dari Rumbia Packaging di Surabaya. Brand skincare lokal tempatmu bekerja butuh kotak cetak khusus untuk serum baru yang diluncurkan dua bulan lagi.

Peranmu: Fajar, procurement manager di brand skincare lokal · Lawan bicara: Kevin (Sales manager, packaging vendor)

Target: Menawar harga, minimum order, dan waktu kirim dengan sopan tapi tegas, sampai ada kesepakatan yang adil untuk kedua pihak.

Frasa penting

We really like your print quality.Kami sangat suka kualitas cetak kalian.
The price is a bit higher than we expected.Harganya sedikit lebih tinggi dari perkiraan kami.
We were hoping for around three thousand eight hundred per box.Kami berharap sekitar tiga ribu delapan ratus per kotak.
Is there any room to move on the price?Apakah harganya masih bisa bergeser?
What if we commit to twenty thousand boxes over three months?Bagaimana kalau kami berkomitmen dua puluh ribu kotak dalam tiga bulan?
Could you meet us halfway?Bisakah kita ambil jalan tengah?
That works for us, as long as the first batch arrives within four weeks.Itu bisa kami terima, asalkan batch pertama tiba dalam empat minggu.
Could you send us a revised quote?Bisa kirimkan penawaran harga yang sudah direvisi?

Contoh percakapan lengkap

Kevin: Thanks for meeting with us. So, you've seen our quote: four thousand five hundred rupiah per box, a minimum order of twenty thousand boxes, and delivery in six weeks. What do you think?Terima kasih sudah bertemu dengan kami. Jadi, Anda sudah melihat penawaran kami: empat ribu lima ratus rupiah per kotak, minimum order dua puluh ribu kotak, dan pengiriman dalam enam minggu. Bagaimana menurut Anda?
Kamu: We really like your print quality, but the price and minimum order are a bit higher than we expected.
Kevin: I understand. What kind of price were you hoping for?Saya mengerti. Harga berapa yang Anda harapkan?
Kamu: We were hoping for around three thousand eight hundred per box, which is closer to our budget for this product line.
Kevin: Let me see. The best I can do is four thousand two hundred per box, but only if you order twenty thousand boxes.Coba saya lihat. Harga terbaik yang bisa saya berikan empat ribu dua ratus per kotak, tapi hanya kalau Anda memesan dua puluh ribu kotak.
Kamu: What if we order ten thousand now and commit to another ten thousand within three months?
Kevin: That could work. If you sign a contract for twenty thousand boxes over three months, I can offer four thousand two hundred per box.Itu bisa jalan. Kalau Anda menandatangani kontrak dua puluh ribu kotak selama tiga bulan, saya bisa beri empat ribu dua ratus per kotak.
Kamu: We're getting closer. Could you meet us halfway at four thousand? Then we could sign this week.
Kevin: Alright, the lowest I can go is four thousand per box. But delivery will stay at six weeks, because our machines are fully booked.Baiklah, harga terendah yang bisa saya berikan empat ribu per kotak. Tapi pengiriman tetap enam minggu, karena jadwal mesin kami sudah penuh.
Kamu: That works for us, as long as the first five thousand boxes arrive within four weeks for our launch.
Kevin: Alright, four weeks for the first five thousand. You drive a hard bargain! I'll send you the revised quote this afternoon.Baiklah, empat minggu untuk lima ribu kotak pertama. Anda negosiator yang tangguh! Saya kirim penawaran revisi sore ini.

Harga turun, minimum order terasa ringan lewat komitmen bertahap, dan batch pertama tiba lebih cepat. Kevin tetap senang karena volumenya terjamin.

Jawaban mana yang paling pas, dan kenapa

Kevin: Thanks for meeting with us. So, you've seen our quote: four thousand five hundred rupiah per box, a minimum order of twenty thousand boxes, and delivery in six weeks. What do you think?

✓ We really like your print quality, but the price and minimum order are a bit higher than we expected.

Pujian yang tulus dulu, lalu keberatan yang lunak (a bit higher than we expected). Kevin tetap mau menawar karena tidak merasa diserang.

✗ The price is too expensive for us, and the minimum order also too much. (Bisa dipahami, tapi kurang pas)

Harga itu high, bukan expensive, dan kurang is: The price is too high, and the minimum order is too large. Awali juga dengan hal positif.

✗ That's crazy, Kevin. Other vendors in Surabaya are much cheaper than you, and honestly their quality is not so different from yours. (Kurang tepat)

Membuka dengan That's crazy membuat Kevin langsung membela produknya. Lebih efektif: We like your quality, but the price is a bit higher than we expected.

Kevin: I understand. What kind of price were you hoping for?

✓ We were hoping for around three thousand eight hundred per box, which is closer to our budget for this product line.

Angka target lewat We were hoping for, alasannya lewat relative clause (which is closer to our budget). Kevin tahu targetmu tanpa merasa didikte.

✗ Sorry Kevin, our budget only three thousand eight hundred per box for this product, can or not? Because we are still small. (Bisa dipahami, tapi kurang pas)

Kurang is, dan can or not seperti bahasa chat. Lebih rapi: Our budget is around three thousand eight hundred per box.

✗ As cheap as possible. You give me your best price. (Kurang tepat)

Tidak menyebut angka membuat vendor yang mengendalikan negosiasi. Sebutkan target: We were hoping for around three thousand eight hundred per box.

Kevin: Let me see. The best I can do is four thousand two hundred per box, but only if you order twenty thousand boxes.

✓ What if we order ten thousand now and commit to another ten thousand within three months?

Counter-offer kreatif dengan What if we...? yang memenuhi kebutuhan kedua pihak. Vendor tetap dapat volume, kamu tidak menumpuk stok.

✗ Twenty thousand boxes is too much for us. We only can order ten thousand. (Bisa dipahami, tapi kurang pas)

Urutan kata: We can only order ten thousand. Lebih kuat lagi kalau ada tawaran balik: What if we commit to another ten thousand later?

✗ No, no, no. Ten thousand boxes at three thousand eight hundred, and that is our final offer. If not, we go to another vendor. (Kurang tepat)

Ultimatum terlalu dini menutup ruang negosiasi. Lebih baik: What if we order ten thousand now and another ten thousand within three months?

Kevin: That could work. If you sign a contract for twenty thousand boxes over three months, I can offer four thousand two hundred per box.

✓ We're getting closer. Could you meet us halfway at four thousand? Then we could sign this week.

Meet us halfway adalah frasa negosiasi klasik, ditambah insentif (sign this week) supaya vendor mau bergerak.

✗ Can you discount again? Four thousand two hundred is still above our budget. (Bisa dipahami, tapi kurang pas)

Discount again kurang natural; lebih baik Could you lower the price a little more? Lebih kuat lagi kalau ada angkanya: Could you do four thousand?

✗ This price is still robbery. Give us three thousand eight hundred. (Kurang tepat)

Kata robbery sangat kasar dalam negosiasi. Lebih profesional: That's still above our budget. Could you meet us halfway at four thousand?

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