Contoh Percakapan Bahasa Inggris: Pitch ke investor di demo day

Daniel Brooks: Hi, I'm Daniel from Saltwind Capital. Unfortunately, I missed your slot on stage. Can you give me the elevator version of what Tanidaya does?

✓ Sure. Restaurants struggle to get consistent, fresh vegetables. We buy directly from three hundred farmers in West Java and deliver next day, fully traceable.

Masalah, solusi, dan bukti dalam tiga kalimat. Itulah inti elevator pitch: jelas, konkret, dan mudah diingat.

✗ Tanidaya is a startup which is focus on agriculture sector, especially to help farmers and also restaurants. (Bisa dipahami, tapi kurang pas)

Grammar: which focuses on the agriculture sector. Isinya juga terlalu umum; sebutkan masalah dan solusinya: We deliver fresh vegetables from farmers to restaurants, next day.

✗ Well, it's a long story. It started when my grandfather was a farmer in Garut, and he always told me that farmers deserve a much better life. (Kurang tepat)

Cerita pribadi boleh, tapi bukan pembuka elevator pitch yang hanya punya beberapa detik. Mulai dari masalah dan solusi: We connect West Java farmers directly with Jakarta restaurants.

Daniel Brooks: Okay, so a farm-to-restaurant supply chain. I like that. What kind of traction do you have so far?

✓ We supply ninety restaurants, revenue has grown eighteen percent month on month since January, and ninety-two percent of clients reorder every week.

Tiga metrik yang paling dicari investor: jumlah pelanggan, pertumbuhan, dan retention. Daniel bisa menilai traksimu dalam satu tarikan napas.

✗ We have many customers already and the growth is very fast, more than our expectation. (Bisa dipahami, tapi kurang pas)

Investor butuh angka, bukan klaim. Ganti many customers dan very fast dengan data: We supply ninety restaurants and grow eighteen percent a month.

✗ Honestly, we will become the next unicorn in Southeast Asia, maybe in two or three years. I am very sure about it, believe me. (Kurang tepat)

Klaim unicorn tanpa data justru membuat investor waspada. Jawab dengan metrik: We supply ninety restaurants, and ninety-two percent reorder weekly.

Daniel Brooks: Impressive retention. But the big grocery apps already deliver fresh produce in Jakarta. What stops them from crushing you?

✓ They're built for households. Restaurants need consistent grades, fixed morning slots and thirty-day invoices, and our farmer network took years to build.

Diferensiasi yang tajam: segmen berbeda, kebutuhan spesifik, dan keunggulan yang sulit ditiru (took years to build).

✗ Actually, we don't have any competitor because our concept is very unique. (Bisa dipahami, tapi kurang pas)

Very unique janggal karena unique sudah mutlak, dan klaim tanpa pesaing membuat investor ragu. Lebih baik: They serve households; we serve restaurants.

✗ Honestly, those apps are terrible. Their vegetables are always half rotten, their drivers are always late, and their management knows nothing about farming. (Kurang tepat)

Menjelekkan pesaing kesannya emosional, dan investor jadi ragu kamu paham pasar. Tunjukkan keunggulanmu sendiri: We are built for restaurants, not households.

Daniel Brooks: Okay. Let's say we did invest. How much are you raising, and what exactly would you do with the money?

✓ We're raising one and a half million dollars. Half goes into two new cold-storage hubs, a third into sales, and the rest into our ordering app.

Jumlah yang jelas dan pembagian dana yang spesifik. Investor bisa langsung menilai apakah rencananya masuk akal.

✗ Around one and a half million dollars, for marketing, hiring people, and also for development, and others. (Bisa dipahami, tapi kurang pas)

Jumlahnya ada, tapi pembagiannya kabur (and others). Beri proporsi: Half for cold-storage hubs, a third for sales, the rest for the app.

✗ As much as possible, to be honest. We'll decide how to spend it once the money is in. (Kurang tepat)

Tanpa angka dan rencana penggunaan dana, investor akan langsung mundur. Siapkan jawaban pasti: We are raising one and a half million dollars, and half goes into new hubs.