Contoh Percakapan Bahasa Inggris: Tidak setuju dengan sopan saat brainstorming
B1Disagreeing politely in a brainstorm
Situasi: Rapat brainstorming tim marketing di kantor Bandung untuk peluncuran kopi kaleng siap minum yang menyasar pekerja muda. Mark, brand manager senior asal Australia, mengusulkan sebagian besar anggaran dipakai untuk iklan TV.
Peranmu: Laras, marketing executive · Lawan bicara: Mark (Senior brand manager)
Target: Bilang tidak setuju kepada rekan senior tanpa menyinggung, memberi alasan dan data, lalu menawarkan alternatif yang hasilnya bisa diukur.
Frasa penting
- I see your point, but I'm not sure it's right for this product.Saya paham maksud Anda, tapi saya kurang yakin itu cocok untuk produk ini.
- That's true, but our target audience is much younger.Itu benar, tapi target audiens kita jauh lebih muda.
- Our survey showed that most of them watch videos on their phones.Survei kita menunjukkan sebagian besar dari mereka menonton video di ponsel.
- What if we work with local creators?Bagaimana kalau kita bekerja sama dengan kreator lokal?
- I suggest offering free samples at MRT stations.Saya menyarankan membagikan sampel gratis di stasiun MRT.
- Sorry, that came out wrong.Maaf, tadi penyampaian saya kurang tepat.
- We can track sales with a special discount code.Kita bisa melacak penjualan dengan kode diskon khusus.
- Keeping a small TV budget makes sense.Mempertahankan sedikit anggaran TV itu masuk akal.
Contoh percakapan lengkap
- Mark: My idea is to put most of the budget into prime-time TV ads, like we did for our tea launch five years ago. It worked really well. What do you think?Ide saya, sebagian besar anggaran dipakai untuk iklan TV di jam tayang utama, seperti peluncuran teh kita lima tahun lalu. Hasilnya sangat bagus. Bagaimana menurutmu?
- Kamu: I can see why TV worked before, but I'm not sure it's the best choice for this product.
- Mark: Oh? Why not? TV still reaches millions of people.Oh? Kenapa tidak? TV masih menjangkau jutaan orang.
- Kamu: That's true, but our target is people aged twenty to thirty, and most of them watch content on their phones.
- Mark: Fair point. So what would you suggest instead?Masuk akal. Jadi apa usulanmu sebagai gantinya?
- Kamu: What if we work with local creators on short videos and offer free coffee samples at MRT stations?
- Mark: Interesting. But the director will want numbers. How would we know if it's working?Menarik. Tapi direktur pasti minta angka. Bagaimana kita tahu kalau strategi itu berhasil?
- Kamu: We could give each creator a special discount code and track the sales.
- Mark: Okay, I'm convinced. Maybe we keep a small TV budget too. Could you put this into a short proposal for the director by Friday?Oke, saya yakin sekarang. Mungkin kita tetap simpan sedikit anggaran TV. Bisa kamu tuangkan ini dalam proposal singkat untuk direktur paling lambat Jumat?
- Kamu: Sure, keeping a small TV budget makes sense. I'll send you a draft on Thursday so you can review it.
- Mark: Great work, Laras. I like it when people challenge ideas with data. Let's present it together on Friday.Kerja bagus, Laras. Saya suka kalau orang menantang ide dengan data. Ayo kita presentasikan bersama hari Jumat.
Kamu tidak setuju dengan sopan, memberi alasan dan data, lalu menawarkan alternatif yang bisa diukur. Mark malah mengajakmu presentasi bersama di depan direktur.
Jawaban mana yang paling pas, dan kenapa
Mark: My idea is to put most of the budget into prime-time TV ads, like we did for our tea launch five years ago. It worked really well. What do you think?
✓ I can see why TV worked before, but I'm not sure it's the best choice for this product.
Akui dulu sisi baik idenya (I can see why...), baru sampaikan keraguan. Mark tidak merasa idenya ditolak mentah-mentah.
✗ Sorry Mark, but I am not agree, because young people now don't really watch TV anymore. They watch from their phones. (Bisa dipahami, tapi kurang pas)
'I am not agree' salah karena agree adalah kata kerja; pakai I don't agree, atau lebih halus I'm not sure I agree. Perhatikan juga: watch on their phones, bukan from.
✗ TV is so old-fashioned. Nobody watches it anymore. (Kurang tepat)
Terlalu blak-blakan untuk ide rekan senior di depan tim. Lunakkan: I see your point, but I'm not sure TV is right for this audience.
Mark: Oh? Why not? TV still reaches millions of people.
✓ That's true, but our target is people aged twenty to thirty, and most of them watch content on their phones.
Setuju sebagian (That's true, but...), lalu alasan yang spesifik soal target pasar. Mark sulit membantah karena kamu bicara tentang pembelinya sendiri.
✗ Because our target market is young people, they more often watching on phone. (Bisa dipahami, tapi kurang pas)
Grammar kurang tepat. Lebih baik: Our target market is young people, and they mostly watch content on their phones.
✗ Because I think so. Young people is different now, they are not like our parents who always watch TV every night. (Kurang tepat)
Alasan because I think so tidak meyakinkan, dan young people itu jamak (are). Beri alasan konkret: Most of our target customers watch videos on their phones.
Mark: Fair point. So what would you suggest instead?
✓ What if we work with local creators on short videos and offer free coffee samples at MRT stations?
What if we...? adalah cara halus untuk mengusulkan ide. Usulannya spesifik dan cocok dengan target pasar.
✗ I suggest to make a campaign with influencers in social media, and also we can do sampling of the coffee in the stations. (Bisa dipahami, tapi kurang pas)
Suggest tidak diikuti to: I suggest making a campaign with influencers on social media. Perhatikan juga on social media, bukan in.
✗ I don't know. I just don't like TV ads. (Kurang tepat)
Kalau menolak ide, siapkan alternatif. Coba: What if we work with local creators and offer free samples at MRT stations?
Mark: Interesting. But the director will want numbers. How would we know if it's working?
✓ We could give each creator a special discount code and track the sales.
Kode diskon per kreator membuat penjualan tiap kreator bisa dilacak. Direktur dapat angka yang dia minta.
✗ We can check from the views and the sales, and make report every week. (Bisa dipahami, tapi kurang pas)
'Check from' terjemahan harfiah dan kurang artikel. Lebih baik: We can track views and sales and send a weekly report.
✗ Numbers are not important. The important thing is viral. (Kurang tepat)
Mengabaikan angka akan sulit meyakinkan direktur, dan is viral kurang tepat (going viral). Lebih baik: We can track sales with a special discount code.
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