Kosakata Bahasa Inggris: Fondasi Copywriting
Skill Copywriting30 kata dan frasa dengan arti dan contoh kalimat
Dasar copywriting yang menjual: mengubah fitur jadi manfaat, lalu menyusun pesan dengan urutan AIDA, PAS, atau BAB. Semuanya tetap jujur, tanpa klaim palsu.
Daftar kosakata
| Kata / frasa | Arti | Contoh kalimat |
|---|---|---|
| featurekata benda | fitur, ciri produk | The main feature is offline mode. |
| benefitkata benda | manfaat (yang dirasakan customer) | The real benefit is more free time for you. |
| target audiencekata benda | audiens sasaran | Our target audience is small shop owners in Java. |
| pain pointkata benda | masalah/keluhan utama customer | Manual stock-taking is a big pain point for minimarket owners. |
| value propositionkata benda | nilai utama yang ditawarkan produk | Our value proposition is simple: fresh beans delivered in 48 hours. |
| hassle-freekata sifat | tanpa ribet | Enjoy hassle-free booking with one simple form. |
| peace of mindidiom | ketenangan pikiran | Automatic backups give you peace of mind. |
| claimkata benda | klaim, pernyataan (tentang hasil produk) | Every claim in our ads must be supported by data. |
| deliver (on a promise)kata kerja | menepati janji, memberikan hasil sesuai janji | Make sure your product can deliver on every promise in your copy. |
| so you canfrasa | jadi kamu bisa (penghubung fitur → benefit) | We roast every Monday, so you can enjoy fresh coffee all week. |
| hookkata benda | kalimat pemikat di awal | Your first line is your hook. |
| grab attentionfrasa | menarik perhatian | A surprising question can grab attention fast. |
| call to action (CTA)kata benda | ajakan bertindak | Every ad needs one clear call to action. |
| urgencykata benda | rasa mendesak | A real deadline creates urgency. |
| scarcitykata benda | kelangkaan, jumlah terbatas | Only use scarcity when stock is really limited. |
| free trialkata benda | masa coba gratis | Start your 14-day free trial today. |
| early-bird pricekata benda | harga khusus pendaftar awal | The early-bird price ends on Friday. |
| sign upkata kerja | mendaftar | Sign up in less than two minutes. |
| stand outkata kerja | menonjol, beda dari yang lain | Specific numbers help your ad stand out. |
| conversionkata benda | konversi (pembaca jadi pembeli/pendaftar) | A clearer CTA improved our conversion rate. |
| strugglekata kerja | kesulitan; berjuang | Many new managers struggle with English meetings. |
| frustratingkata sifat | menjengkelkan, bikin frustrasi | Slow reports are frustrating for busy teams. |
| agitatekata kerja | memperjelas/mempertajam masalah (dalam copy) | Agitate the problem with empathy, not fear. |
| transformationkata benda | perubahan besar, transformasi | BAB copy sells a transformation. |
| bridgekata benda | jembatan (penghubung kondisi sekarang dan ideal) | Your product is the bridge to the result. |
| empathykata benda | empati | Good copy starts with empathy for the reader. |
| run out offrasa | kehabisan | We never run out of our best-sellers now. |
| switch offfrasa | benar-benar istirahat, lepas dari kerjaan | On this trip, you can finally switch off. |
| effortlesskata sifat | tanpa usaha berat, mudah sekali | Make bookkeeping effortless. |
| finallykata keterangan | akhirnya | Finally, a payroll app that speaks your language. |
Setelah menguasai kosakata ini, kamu bisa:
- Bisa mengubah daftar fitur produk menjadi benefit yang dirasakan customer
- Bisa menyusun iklan atau caption dengan alur AIDA (Attention, Interest, Desire, Action)
- Bisa menulis copy berbasis masalah (PAS) dan perubahan (BAB) dengan empati, tanpa menakut-nakuti
Panduan lengkap
- Fitur vs ManfaatFeatures vs Benefits
- Framework AIDAAIDA Framework
- Framework PAS & BABPAS & BAB Frameworks
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