Kosakata Bahasa Inggris: Copywriting di Lapangan
Skill Copywriting30 kata dan frasa dengan arti dan contoh kalimat
Saatnya memakai semua framework dari unit sebelumnya di format yang benar-benar kamu temui: caption media sosial, deskripsi produk, landing page, dan email marketing. Setiap lesson juga membahas aturan etikanya, supaya jualanmu tetap jujur.
Daftar kosakata
| Kata / frasa | Arti | Contoh kalimat |
|---|---|---|
| captionkata benda | teks keterangan postingan | Keep the first line of your caption short and strong. |
| engagementkata benda | interaksi (like, komentar, share) | Questions in captions often increase engagement. |
| link in biofrasa | tautan di profil | Tap the link in our bio to order. |
| giveawaykata benda | bagi-bagi hadiah | Our giveaway ends on Sunday night. |
| behind the scenesfrasa | di balik layar | Here is a behind-the-scenes look at our roastery. |
| repostkata kerja | mengunggah ulang | Always ask before you repost a customer photo. |
| free shippingkata benda | gratis ongkir | Free shipping across Indonesia this weekend. |
| nationwidekata keterangan | ke seluruh negeri | We now deliver nationwide. |
| paid partnershipkata benda | kerja sama berbayar (endorse) | Label every paid partnership clearly. |
| permissionkata benda | izin | We shared this photo with her permission. |
| product descriptionkata benda | deskripsi produk | Lead your product description with a benefit. |
| landing pagekata benda | halaman tujuan promosi (satu tujuan) | Our landing page has one goal: free trial sign-ups. |
| above the foldfrasa | bagian atas halaman yang terlihat tanpa scroll | Put your main CTA above the fold. |
| social proofkata benda | bukti sosial (testimoni, rating, jumlah pengguna) | Real reviews are powerful social proof. |
| testimonialkata benda | testimoni | We only publish testimonials with permission. |
| specs (specifications)kata benda | spesifikasi | List the specs below the benefits. |
| scannablekata sifat | mudah dibaca sekilas | Short bullets make your page scannable. |
| objectionkata benda | keberatan/keraguan calon pembeli | Use the FAQ to answer common objections. |
| verified buyerkata benda | pembeli terverifikasi | This review is from a verified buyer. |
| results may varyfrasa | hasil bisa berbeda-beda | Add "results may vary" to skincare testimonials. |
| subject linekata benda | baris subjek email | Keep your subject line under 50 characters. |
| preview textkata benda | teks pratinjau setelah subject | Use the preview text to add a second reason to open. |
| open ratekata benda | persentase email yang dibuka | Our open rate went up after we shortened the subject lines. |
| click-through ratekata benda | persentase yang mengklik link | One clear button improved our click-through rate. |
| unsubscribekata kerja | berhenti berlangganan | Every email must include an unsubscribe link. |
| opt inkata kerja | menyatakan setuju (berlangganan) | Only email people who opted in. |
| abandoned cartkata benda | keranjang belanja yang ditinggalkan | Send an abandoned cart email after 24 hours. |
| newsletterkata benda | buletin email rutin | Our monthly newsletter shares new roasts and brewing tips. |
| segmentkata kerja | kelompok pelanggan; mengelompokkan | We segment our list by city. |
| check outfrasa | melihat-lihat (informal) | Check out our new travel packages. |
Setelah menguasai kosakata ini, kamu bisa:
- Bisa menulis caption media sosial dengan struktur Hook – Value – CTA untuk berbagai platform
- Bisa menulis deskripsi produk yang mudah di-scan dan menyusun kerangka landing page
- Bisa menulis subject line, preview text, dan email marketing dengan satu tujuan yang jelas
Panduan lengkap
- Caption Media SosialSocial Media Captions
- Deskripsi Produk & Landing PageProduct Descriptions & Landing Pages
- Email Marketing & Subject LineEmail Marketing & Subject Lines
Latihan langsung, gratis
Hafalkan dengan flashcard yang muncul lagi tepat sebelum kamu lupa, plus game Kilat Kata 60 detik. Gratis di aplikasi.
Buka latihan di aplikasi